This article is brought to you by iAdvance Now, an alternative money lender that has been helping businesses flourish since 2013. iAdvance Now is an industry leader in the merchant cash advance industry, and as such, they understand the challenges facing businesses in need of capital. Their application process is simple and based on the principles of enhancement, speed, ease, and flexibility.

Every business needs start-up capital, but businesses also hit a plateau where they need additional funding to expand to the next level. To grow your business, below are three of the best ways to apply capital.

1. Purchase New Tools and Resources

To stay competitive in your niche, you will need to update business tools, software, supplies, and additional resources. If you are outdated, the competition will easily leave you behind. Customers take their business to places that are forward-thinking, not outdated. A merchant cash advance can help you update your business so you can provide your service in a timely and efficient manner. New tools and technology can help you streamline your production, distribution, and customer service. Providing your service in a more streamlined manner will only increase your customer satisfaction and grow your business.

2. Redesign Your Website

Another highly beneficial way to use a merchant cash advance is to redesign your website. To get a toehold in the digital marketplace, it is essential that you have a user-friendly website that is well-designed and strongly communicates your brand. As online presence is so crucial in business success nowadays, using capital to improve your website is an area that promises great growth-potential for your business.

Your website will be the face you put on your business. It will give potential customers that crucial first impression of your business from which they will decide whether to further engage with your site or move on to another. A well-designed website represents your business, communicates your brand, contains engaging content, and is user-friendly. Putting some time and money into a redesign of your website is time and money well spent.

3. Give Your Location a Facelift

When it comes to the physical location of your business, putting some capital into giving it a new look can be hugely beneficial for business growth. Customers want to take their business to a location that looks successful, up to date, and modern. Even if you are providing the best customer service around, if your storefront looks dilapidated or out of date, you simply will not be able to compete with other locations featuring a more impressive look.

Giving your business, whether a restaurant, retail location, or office, a fresh look can bring in new customers and encourage repeat ones as well. In addition to revitalizing a location, adding another location can help solve issues of growth when a small location is limiting production or distribution. When a customer enters your business location, they will often decide immediately whether they want to give you their business or not; that first impression is invaluable when it comes to cementing customer relations and business growth.

Every business needs help to grow and succeed. Cash-advance companies like iAdvance Now have made it their business to help businesses grow. Through an easy application process and helpful advice from experienced financial advisors, iAdvance Now clients benefit from establishing a strong financial platform from which to grow and prosper.